Two-hour show on ABC carries messages of hope and urgency to a broad audience, as the MDA telethon completes its 48th Labor Day weekend broadcast

posted on October 3, 2013 - 9:16am
Although it was broadcast as usual on Labor Day weekend, the 48th annual telethon was anything but usual. For the first time in its history, the show was carried exclusively by one national network — ABC — a move that resulted in the best viewership in decades and was double last year’s show.

Entertainment, inspiration and information in an exciting new format

posted on October 1, 2012 - 9:00am
QUEST Vol. 19, No. 4
Kicked off with the electrifying song “This Is Love” by Grammy-winning artist, the all-new MDA SHOW of STRENGTH presented three hours of prime-time entertainment while raising awareness of MDA’s research and services missions, its sponsors and the people it serves. The show, which aired Sunday Sept. 2 and featured local segments produced by MDA’s “Love Network” stations, redefined the...

Big changes are afoot for MDA's traditional Labor Day weekend show

posted on July 1, 2012 - 3:11pm
QUEST Vol. 19, No. 3
It's still on Labor Day weekend, still features top entertainment and inspiring stories, and still urges viewers to support MDA’s missions of help and hope. But beyond that, MDA’s annual telecast is a whole new ballgame. Here’s the scoop: What: MDA SHOW of STRENGTH is a three-hour entertainment special featuring original performances by A-list entertainers, and special stories about individuals...
posted on October 1, 2011 - 9:20am
QUEST Vol. 18, No. 4
Although it’s been a month since the close of the 2011 Telethon, the glow still lingers. The brand-new, six-hour, prime-time event was a huge success, thanks to the dedication and hard work of thousands of MDA supporters across the country. The faster pace of the shorter show — and the caliber of celebrity talent it showcased — were a joy to watch. Our dedicated MDA sponsors were superb and the...
posted on July 1, 2011 - 10:41am
QUEST Vol. 18, No. 3
As you may already know, for 45 years our annual Labor Day Telethon was a 21½-hour fundraising spectacular. It’s now time to launch an all-new Telethon era. This year, the Telethon will be a six-hour show seen in prime time nationwide on Sunday, Sept. 4, broadcast live from 6 p.m. to midnight in the Eastern time zone and from 6 p.m. to midnight via tape delay in all other time zones. Never before...
posted on September 1, 2008 - 9:15am
QUEST Vol. 15, No. 5
At MDA we often say that when one Labor Day Telethon is over, it’s time to begin preparations for the next one. That’s certainly been the case for our 43rd Telethon, now only a few short days away. The Telethon is an American tradition — an unbeatable combination of entertainment, information about research and first-person accounts by individuals and families sharing what it’s like to live with...
posted on July 1, 2005 - 1:45pm
QUEST Vol. 12, No. 4
When you tune in to the Jerry Lewis MDA Telethon on Sept. 4-5, you’ll join nearly 50 million viewers nationwide. While that number is impressive, there’s another figure that’s also remarkable and just as vital to the success of the Telethon: 189. That’s the number of television stations that make up MDA’s one-of-a-kind “Love Network” — stations across the country that will broadcast the...