stories of strength

Two-hour show on ABC carries messages of hope and urgency to a broad audience, as the MDA telethon completes its 48th Labor Day weekend broadcast

posted on October 3, 2013 - 9:16am
Although it was broadcast as usual on Labor Day weekend, the 48th annual telethon was anything but usual. For the first time in its history, the show was carried exclusively by one national network — ABC — a move that resulted in the best viewership in decades and was double last year’s show.

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