New, shorter format attracts top acts, viewers and donations
posted on October 1, 2011 - 9:46am
With a winning combination of top talent, generous sponsors, groundbreaking research updates and heartfelt appeals from families facing devastating muscle diseases, the 46th annual MDA Labor Day Telethon proved quite popular with the American public.
The 2011 Telethon raised more than $61.5 million — $2.6 million more than last year’s total and the highest since the recession began in 2008. The...