Two-hour show on ABC carries messages of hope and urgency to a broad audience, as the MDA telethon completes its 48th Labor Day weekend broadcast
Although it was broadcast as usual on Labor Day weekend, the 48th annual telethon was anything but usual. For the first time in its history, the show was carried exclusively by one national network — ABC — a move that resulted in the best viewership in decades and was double last year’s show.
The two-hour MDA Show of Strength Telethon will air on ABC stations across the nation in prime time on Sunday, Sept. 1
Multiple Grammy-winning artist will.i.am with singer/songwriter Eva Simons and MDA Goodwill Ambassador Lucas Cook opened the 2012 MDA broadcast.
MDA is excited to announce that the
New, shorter format attracts top acts, viewers and donations
With a winning combination of top talent, generous sponsors, groundbreaking research updates and heartfelt appeals from families facing devastating muscle diseases, the 46th annual MDA Labor Day Telethon proved quite popular with the American public.
The 2011 Telethon raised more than $61.5 million — $2.6 million more than last year’s total and the highest since the recession began in 2008. The...
The 46th annual MDA Labor Day Telethon is getting ready to squeeze 21½ hours of entertainment, awareness-building and fundraising into six prime-time hours on Sunday night, Sept. 4.
The shorter show, which is expected to draw more viewers in its prime-time slot, will be fast-paced and jam-packed with top-notch entertainment.
In addition to the shorter national broadcast, each hour of the local...