New, shorter format attracts top acts, viewers and donations
With a winning combination of top talent, generous sponsors, groundbreaking research updates and heartfelt appeals from families facing devastating muscle diseases, the 46th annual MDA Labor Day Telethon proved quite popular with the American public.
The 2011 Telethon raised more than $61.5 million — $2.6 million more than last year’s total and the highest since the recession began in 2008. The...
Telethon 2010 pulls out all the stops in a winning show
From the moment the 2010 Jerry Lewis MDA Telethon began, the spotlight was on Jerry’s Kids.
For the first time ever, the Telethon was opened by a child, MDA National Goodwill Ambassador Abbey Umali. Backed by a dynamic new Telethon set, 11-year-old Abbey began with a warm welcome and an enthusiastic appeal for viewers to donate — and the phones lit up.
Featured in this article: New book on Mattie coming soon ** National Goodwill Ambassador Abbey Umali's Read-a-Thon ** Former National Goodwill Ambassador Ben Cumbo heads back to school ** MDA Task Force adds new member ** MDA equipment loan program sets record in 2008 ** MDA adds profiles on Twitter ** MDA and Walgreens fight the flu.
At the end of the 21½-hour marathon show at the South Point Hotel, Casino & Spa in Las Vegas, there were several very tired co-hosts and one very tired star, but all were wreathed in smiles.
This Labor Day weekend, stars will gather in Las Vegas for the 44th Jerry Lewis MDA Telethon. Broadcast live from the South Point Hotel, Casino & Spa, the legendary show will reach out to millions of viewers around the world.
Featured in this article: Billy Gilman and Abbey Umali perform ** Special sunglasses for Augie's Quest ** ADA Act amended ** Abbey Umali serves second term as NGA ** Bill Gilman named MDA Celebrity Ambassador ** Luke Christie, former NGA, keeps busy ** MDA Art Collection exhibit ** Major League Baseball & 4♦ALS Awareness team ** Ace Young back on Idol TV.
Comic legend and MDA National Chairman Jerry Lewis once again led the MDA Labor Day Telethon to a new record, raising $65,031,393 to beat last year’s total by $1.2 million. The Telethon star expressed humility and gratitude — but not surprise — at the American public’s generosity, especially in the face of economic uncertainty and the threat of Hurricane Gustav on the Gulf...