Labor Day Telethon

Two-hour show on ABC carries messages of hope and urgency to a broad audience, as the MDA telethon completes its 48th Labor Day weekend broadcast

posted on October 3, 2013 - 9:16am
Although it was broadcast as usual on Labor Day weekend, the 48th annual telethon was anything but usual. For the first time in its history, the show was carried exclusively by one national network — ABC — a move that resulted in the best viewership in decades and was double last year’s show.

The two-hour MDA Show of Strength Telethon will air on ABC stations across the nation in prime time on Sunday, Sept. 1

posted on July 1, 2013 - 9:03am
Quest Vol. 20, No. 3
Multiple Grammy-winning artist will.i.am with singer/songwriter Eva Simons and MDA Goodwill Ambassador Lucas Cook opened the 2012 MDA broadcast. MDA is excited to announce that the

Entertainment, inspiration and information in an exciting new format

posted on October 1, 2012 - 9:00am
QUEST Vol. 19, No. 4
Kicked off with the electrifying song “This Is Love” by Grammy-winning artist will.i.am, the all-new MDA SHOW of STRENGTH presented three hours of prime-time entertainment while raising awareness of MDA’s research and services missions, its sponsors and the people it serves. The show, which aired Sunday Sept. 2 and featured local segments produced by MDA’s “Love Network” stations, redefined the...

Big changes are afoot for MDA's traditional Labor Day weekend show

posted on July 1, 2012 - 3:11pm
QUEST Vol. 19, No. 3
It's still on Labor Day weekend, still features top entertainment and inspiring stories, and still urges viewers to support MDA’s missions of help and hope. But beyond that, MDA’s annual telecast is a whole new ballgame. Here’s the scoop: What: MDA SHOW of STRENGTH is a three-hour entertainment special featuring original performances by A-list entertainers, and special stories about individuals...
posted on July 1, 2012 - 3:00pm
QUEST Vol. 19, No. 3
Six to be profiled on MDA SHOW OF STRENGTH MDA's annual Labor Day weekend telecast is coming right up. Renamed MDA SHOW of STRENGTH, this three-hour entertainment special will have a new look, feel and format — for details, see MDA Show of Strength. Six individuals have been selected to help tell viewers about life with neuromuscular disease. (Note: Click on photos to expand; rollover for cutline...

New, shorter format attracts top acts, viewers and donations

posted on October 1, 2011 - 9:46am
QUEST Vol. 18, No. 4
With a winning combination of top talent, generous sponsors, groundbreaking research updates and heartfelt appeals from families facing devastating muscle diseases, the 46th annual MDA Labor Day Telethon proved quite popular with the American public. The 2011 Telethon raised more than $61.5 million — $2.6 million more than last year’s total and the highest since the recession began in 2008. The...
posted on July 1, 2011 - 11:35am
QUEST Vol. 18, No. 3
The 46th annual MDA Labor Day Telethon is getting ready to squeeze 21½ hours of entertainment, awareness-building and fundraising into six prime-time hours on Sunday night, Sept. 4. The shorter show, which is expected to draw more viewers in its prime-time slot, will be fast-paced and jam-packed with top-notch entertainment. In addition to the shorter national broadcast, each hour of the local...
posted on July 1, 2011 - 10:41am
QUEST Vol. 18, No. 3
As you may already know, for 45 years our annual Labor Day Telethon was a 21½-hour fundraising spectacular. It’s now time to launch an all-new Telethon era. This year, the Telethon will be a six-hour show seen in prime time nationwide on Sunday, Sept. 4, broadcast live from 6 p.m. to midnight in the Eastern time zone and from 6 p.m. to midnight via tape delay in all other time zones. Never before...