Two-hour show on ABC carries messages of hope and urgency to a broad audience, as the MDA telethon completes its 48th Labor Day weekend broadcast
Although it was broadcast as usual on Labor Day weekend, the 48th annual telethon was anything but usual. For the first time in its history, the show was carried exclusively by one national network — ABC — a move that resulted in the best viewership in decades and was double last year’s show.
The two-hour MDA Show of Strength Telethon will air on ABC stations across the nation in prime time on Sunday, Sept. 1
Multiple Grammy-winning artist will.i.am with singer/songwriter Eva Simons and MDA Goodwill Ambassador Lucas Cook opened the 2012 MDA broadcast.
MDA is excited to announce that the
Entertainment, inspiration and information in an exciting new format
Kicked off with the electrifying song “This Is Love” by Grammy-winning artist will.i.am, the all-new MDA SHOW of STRENGTH presented three hours of prime-time entertainment while raising awareness of MDA’s research and services missions, its sponsors and the people it serves. The show, which aired Sunday Sept. 2 and featured local segments produced by MDA’s “Love Network” stations, redefined the...
Big changes are afoot for MDA's traditional Labor Day weekend show
It's still on Labor Day weekend, still features top entertainment and inspiring stories, and still urges viewers to support MDA’s missions of help and hope. But beyond that, MDA’s annual telecast is a whole new ballgame. Here’s the scoop:
What: MDA SHOW of STRENGTH is a three-hour entertainment special featuring original performances by A-list entertainers, and special stories about individuals...
Six to be profiled on MDA SHOW OF STRENGTH
MDA's annual Labor Day weekend telecast is coming right up.
Renamed MDA SHOW of STRENGTH, this three-hour entertainment special will have a new look, feel and format — for details, see MDA Show of Strength.
Six individuals have been selected to help tell viewers about life with neuromuscular disease. (Note: Click on photos to expand; rollover for cutline...
Lock-Ups generate good fun while raising awareness, funds for research and services
Shocking as it seems, some of the most upstanding business people in your community recently may have spent time in jail.
And they may be headed back there too.
They’re not in a real jail, of course, but in a fun jail from which they can’t escape until their “bail” (donations to MDA) is raised.
Throughout the year, MDA Lock-Up events are held around the country, making them the Association’s...
New, shorter format attracts top acts, viewers and donations
With a winning combination of top talent, generous sponsors, groundbreaking research updates and heartfelt appeals from families facing devastating muscle diseases, the 46th annual MDA Labor Day Telethon proved quite popular with the American public.
The 2011 Telethon raised more than $61.5 million — $2.6 million more than last year’s total and the highest since the recession began in 2008. The...