Big changes are afoot for MDA's traditional Labor Day weekend show
posted on July 1, 2012 - 3:11pm
It's still on Labor Day weekend, still features top entertainment and inspiring stories, and still urges viewers to support MDA’s missions of help and hope. But beyond that, MDA’s annual telecast is a whole new ballgame. Here’s the scoop:
What: MDA SHOW of STRENGTH is a three-hour entertainment special featuring original performances by A-list entertainers, and special stories about individuals...
posted on July 1, 2012 - 3:00pm
Six to be profiled on MDA SHOW OF STRENGTH
MDA's annual Labor Day weekend telecast is coming right up.
Renamed MDA SHOW of STRENGTH, this three-hour entertainment special will have a new look, feel and format — for details, see MDA Show of Strength.
Six individuals have been selected to help tell viewers about life with neuromuscular disease. (Note: Click on photos to expand; rollover for cutline...
Lock-Ups generate good fun while raising awareness, funds for research and services
posted on October 1, 2011 - 3:30pm
Shocking as it seems, some of the most upstanding business people in your community recently may have spent time in jail.
And they may be headed back there too.
They’re not in a real jail, of course, but in a fun jail from which they can’t escape until their “bail” (donations to MDA) is raised.
Throughout the year, MDA Lock-Up events are held around the country, making them the Association’s...
New, shorter format attracts top acts, viewers and donations
posted on October 1, 2011 - 9:46am
With a winning combination of top talent, generous sponsors, groundbreaking research updates and heartfelt appeals from families facing devastating muscle diseases, the 46th annual MDA Labor Day Telethon proved quite popular with the American public.
The 2011 Telethon raised more than $61.5 million — $2.6 million more than last year’s total and the highest since the recession began in 2008. The...
posted on October 1, 2011 - 9:20am
Although it’s been a month since the close of the 2011 Telethon, the glow still lingers.
The brand-new, six-hour, prime-time event was a huge success, thanks to the dedication and hard work of thousands of MDA supporters across the country.
The faster pace of the shorter show — and the caliber of celebrity talent it showcased — were a joy to watch. Our dedicated MDA sponsors were superb and the...
posted on July 1, 2011 - 11:35am
The 46th annual MDA Labor Day Telethon is getting ready to squeeze 21½ hours of entertainment, awareness-building and fundraising into six prime-time hours on Sunday night, Sept. 4.
The shorter show, which is expected to draw more viewers in its prime-time slot, will be fast-paced and jam-packed with top-notch entertainment.
In addition to the shorter national broadcast, each hour of the local...
posted on July 1, 2011 - 10:41am
As you may already know, for 45 years our annual Labor Day Telethon was a 21½-hour fundraising spectacular. It’s now time to launch an all-new Telethon era.
This year, the Telethon will be a six-hour show seen in prime time nationwide on Sunday, Sept. 4, broadcast live from 6 p.m. to midnight in the Eastern time zone and from 6 p.m. to midnight via tape delay in all other time zones. Never before...
