New, shorter format attracts top acts, viewers and donations
posted on October 1, 2011 - 9:46am
With a winning combination of top talent, generous sponsors, groundbreaking research updates and heartfelt appeals from families facing devastating muscle diseases, the 46th annual MDA Labor Day Telethon proved quite popular with the American public.
The 2011 Telethon raised more than $61.5 million — $2.6 million more than last year’s total and the highest since the recession began in 2008. The...
posted on October 1, 2011 - 9:20am
Although it’s been a month since the close of the 2011 Telethon, the glow still lingers.
The brand-new, six-hour, prime-time event was a huge success, thanks to the dedication and hard work of thousands of MDA supporters across the country.
The faster pace of the shorter show — and the caliber of celebrity talent it showcased — were a joy to watch. Our dedicated MDA sponsors were superb and the...
posted on July 1, 2011 - 11:35am
The 46th annual MDA Labor Day Telethon is getting ready to squeeze 21½ hours of entertainment, awareness-building and fundraising into six prime-time hours on Sunday night, Sept. 4.
The shorter show, which is expected to draw more viewers in its prime-time slot, will be fast-paced and jam-packed with top-notch entertainment.
In addition to the shorter national broadcast, each hour of the local...
posted on July 1, 2011 - 10:41am
As you may already know, for 45 years our annual Labor Day Telethon was a 21½-hour fundraising spectacular. It’s now time to launch an all-new Telethon era.
This year, the Telethon will be a six-hour show seen in prime time nationwide on Sunday, Sept. 4, broadcast live from 6 p.m. to midnight in the Eastern time zone and from 6 p.m. to midnight via tape delay in all other time zones. Never before...
The 2011 MDA Telethon will run for six hours during prime-time viewing hours, in a bid to increase both audience and donations
posted on October 6, 2010 - 4:29pm
Sometimes, less is more — and that’s the strategy behind MDA’s decision to shave off more than 15 hours from next year’s Labor Day Telethon broadcast.
The new six-hour Telethon will run during the prime-time viewing hours of 6 p.m. to midnight (Eastern time) on the Sunday of Labor Day weekend, and will include the same time-tested mix of top entertainment, profiles of individuals and families...
Telethon 2010 pulls out all the stops in a winning show
posted on October 1, 2010 - 3:02pm
From the moment the 2010 Jerry Lewis MDA Telethon began, the spotlight was on Jerry’s Kids.
For the first time ever, the Telethon was opened by a child, MDA National Goodwill Ambassador Abbey Umali. Backed by a dynamic new Telethon set, 11-year-old Abbey began with a warm welcome and an enthusiastic appeal for viewers to donate — and the phones lit up.
Telethon videos provide updates on the lives of former National Goodwill Ambassadors Sarah Schwegel, Ben Cumbo, Mike Neufeldt and Ben Teraberry
posted on September 3, 2010 - 11:42am
