MDA has just ended one of the most difficult economic years in the history of our organization. But thanks to our many devoted sponsors, supporters, families and researchers, we’re weathering the storm and looking forward to better times ahead.
As 2011 begins, we’re especially looking forward to our exciting new Telethon format — a six-hour prime-time broadcast. This new format should help us add new names to our lineup of top talent, as well as improve our ratings and increase our income.
This fall, Michael Gaughan’s South Point Hotel, Casino & Spa will host our Telethon for the sixth consecutive year. We feel very fortunate to have this outstanding facility and its incomparable staff as the base for our national Telethon broadcast.
There are so many who have helped us in the past year, and who stand ready as we forge into 2011: our spokespeople and ambassadors and their families; our volunteers, especially the chapter members who “make it happen” on a local level; our clinic director community; neuromuscular disease researchers around the world; and of course, our MDA National Board of Directors, which has guided us through this tumultuous time.
We’re also grateful for the steadfast support we’ve received from our Telethon “Love Network” stations that have aired our show and enabled us to spread the MDA message. The CEOs and general managers of these stations are some of the most civic-minded folks in the country.
I especially want to acknowledge our national sponsors, which have been unstinting in their support of people with neuromuscular diseases — and certainly deserve our support in return: ACOSTA Sales and Marketing; A&P; Augie’s Quest; Bally Total Fitness; Burger King; CITGO Petroleum Corporation; ClubCorp; Convenience Store Industry; DECA, an association of marketing students; Dr Pepper Snapple Group; ERA Real Estate; Harley-Davidson Motor Company; International Association of Fire Fighters; Kappa Alpha Order; Lowe’s Home Improvement; National Association of Letter Carriers; RealNetworks; Safeway; 7-Eleven; SUPERVALU; Tall Cedars of Lebanon of North America; and the Universal Cheerleaders Association and Universal Dancers Association.
Sixty years ago, MDA was born with a mission to conquer muscular dystrophy and related forms of neuromuscular disease. In 2011, with the continued support of this fantastic family, MDA’s mission remains strong and our eyes are on the prize. There’s no doubt — together we can make it happen!
Gerald C. Weinberg
President & CEO