Advertise in QUEST

Why Your Company/Organization Should Advertise in Quest

Quest is the definitive online and print source of information about neuromuscular disease — research, clinical trials, health care, mobility, advocacy and independence, and daily living issues.

By advertising in Quest’s online and print pages, you can regularly reach more than 500,000 people — the people who need your products — with your company’s message.

To get started, contact Quest Advertising Manager Maureen Tuncer at (866) 775-8568 and mtuncer@mdausa.org. And, be sure to download the 2013 Quest/ALSN Media Kit for more information about demographics and ad prices.

Download the 2013 Quest/ALSN Media Kit

Quest Magazine (print)

Quest is the national magazine of the Muscular Dystrophy Association, one of America's best-known and most respected nonprofit organizations.

Readers say they value Quest because it provides:

• the latest research news in easy-to-understand language;
• reports on equipment and home modifications that enhance independence; 
• tips on how to get products and services covered by insurance;
• useful information on healthy living with a disability; and
• inspiring stories about people living with neuromuscular diseases.

Quest readers are always looking for products and services that will enhance their mobility and independence — 90 percent of Quest readers use a wheelchair or scooter!

More about MDA’s award-winning quarterly research and health magazine:

• Print circulation of 133,000-plus subscribers; free to those served by MDA and clinic staff, with paid subscriptions to therapists, family members, caregivers and others.
• Distributed nationally via mail and worldwide via the Internet at quest.mda.org and mda.org.
• Readers are primarily people with any of the more than 40 neuromuscular diseases in MDA's program, as well as their family caregivers. Quest is also read by thousands of physicians, clinicians, therapists and other medical care providers, and is displayed in 200 MDA clinics at major medical centers across the country.
• Readers include people with varying degrees of disability, as well as parents and caregivers for children and others with neuromuscular conditions.

The bottom line: Quest gives you more interested potential customers per advertising dollar.

Quest Magazine Online

The Quest online site offers an enhanced version of the print magazine, with additional news articles posted weekly and features not available in print. Readers can browse a huge library of topics, or enter keywords in the search box for archived articles.

Quest online can be reached directly, or from the home page of MDA’s website. It’s visited by all who click on Quest features and news articles, whether from another MDA Web page or from e-newsletters and e-blasts.

What’s in it for you?

By advertising in the Web pages of the online magazine, your company will benefit from:

• more than 715,000 visitors annually;
• more than 1 million page views annually;
• site visits up 30 percent in 2012 versus 2011; and
• more than 1.6 million ad impressions.

* Source: Google Analytics

Quest Online Product Directory and E-Blasts

Showcase your products and services in MDA’s interactive online Products and Services Directory. Search by company name/type, and visitors will have a direct link to your website.

Download the 2013 Quest/ALSN Media Kit for more information about product listings and prices.

Also, every month, MDA sends out an e-blast with a summary of the news articles added to Quest in the past 30 days. These online articles are in addition to the regular Quest content in print.

The Quest monthly e-blast is beneficial to your company for three main reasons:

• Sent to more than 57,000 opt-in subscribers
• 25 percent average open rate
• 99 percent average delivery

*Source: Experian CheetahMail; Constant Contact

Note: Download the 2013 Quest/ALSN Media Kit to learn more about the many affordable options MDA offers to help you reach this important audience. And, be sure to visit the MDA/ALS Newsmagazine website to learn more about advertising in MDA's online-only site dedicated to people living with ALS.